Facebook: To increase organic reach, I identified and joined relevant groups where interior design enthusiasts and professionals actively engaged. By sharing brand ambiences and demonstrating how Covet’s pieces could be styled, we positioned the group authentically within conversations that mattered. The result: reach grew by 1,600% and engagement increased by 1,800%.

TikTok: With limited video content available, I repurposed luxury lifestyle content from YouTube (always crediting the original creators) and edited it into short-form clips. Mixed with original content I produced, this strategy allowed us to quickly establish a luxury presence. Within three weeks, the group’s main account surpassed 1,000 followers, and most brands in the portfolio crossed this milestone in just over four weeks.

LinkedIn: Recognizing the platform’s power for B2B, I focused on personalized outreach. My team and I connected directly with interior designers, architects, and other professionals through tailored messaging. This approach boosted conversions by 40%.