BW Group
BW Group is a Portuguese high-end urban fashion company known for its bold designs and modern streetwear aesthetic. With a growing online presence and a strong influencer network, the brand appeals to trendsetters who value exclusivity and cultural relevance.
BW Group
The Challenge
Despite early success on TikTok, BW Group’s account had stalled:
Stuck at 17,000 followers for over nine months.
Engagement was stagnating, and growth had flatlined.
The brand needed fresh momentum to reconnect with its audience and keep up with competitors in the fast-paced fashion space.
The Solution
I designed a platform-specific strategy tailored to the group’s objectives:
Having already developed BW Group’s digital marketing plan, I understood both the company and its audience. Leveraging this knowledge, I curated influencer content that most authentically reflected the brand’s urban identity while aligning with TikTok’s fast-moving culture.
By reshaping and re-focusing influencer-driven content, I reignited audience engagement and restored the brand’s growth trajectory.
Results
TikTok growth restarted after nine months of stagnation.
Followers grew from 17,000 to nearly 20,000 in just one month.
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