AJ Navalho
AJ Navalho is a Portuguese construction material reseller entering the digital space for the first time. With no prior social media presence, they needed guidance to establish their brand, communicate effectively with clients, and build meaningful connections with partners — all while working with a limited budget.
AJ Navalho
The Challenge
No structured brand identity or clear communication strategy.
Zero experience in managing social channels or creating content.
Limited resources, which required creative and cost-effective solutions.
Needed to reach both end clients and B2B partners in a competitive market.
The Solution
I took a step-by-step approach to help AJ Navalho establish a professional and engaging digital presence:
Brand Clarification: Defined what made AJ Navalho unique compared to competitors and identified their core audience.
Social Media Strategy: Designed a content plan that addressed client pain points, highlighted seasonal-relevant products, and reflected the brand’s tone.
Content Creation: Developed diverse content formats — single-image posts, carousels, and short videos — tailored for reach and engagement.
Relationship Building: To strengthen B2B ties, we featured partner projects in AJ Navalho’s channels, engaged actively with their content, and fostered direct communication via DMs.
Example of created content
Our informative carousels were one of the higher-achieving posts.
Results
30% increase in reach, engagement, and followers YoY
Clients began referencing the company’s social media during conversations, signaling stronger brand visibility.
Partnerships became easier to initiate and maintain thanks to targeted B2B strategies.
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